How to utilise your photo or video content across multiple areas of your business.

There is no denying it; content, whether it be in the form of striking imagery or beautiful videos, is vital when it comes to showcasing your brand, products or services. However, having this type of content professionally produced can sometimes come at a costly price. If you are investing in the creation of quality imagery and video content, you want to make sure you maximise the amount of times you can use this content. Ultimately, the more ways you can showcase your products or services, the more chances you have of making sales or bookings.   

Here are a few key places that you can utilise and repurpose your high quality imagery and video content:

Instagram & Facebook Feed: There’s a saying that was once said to me when I was working in a marketing agency that always sticks in my mind - Instagram is your Vogue Magazine, Facebook is your Herald Sun. Even though both Instagram and Facebook are similar in the way of engaging with people through content, it is important to use your imagery and videos appropriately on each platform.

For your Instagram Feed, think about the way you are presenting your images and videos to show off your range of products or services. If the layout of your Instagram Feed looks well balanced, curated and communicates clearly what products or services you have to offer, you are on the right track.

For Facebook, use your images, videos and words in a time sensitive manner. This means if you have a sale on a service or upcoming product release, communicate this through your Facebook Feed through a combination of imagery, videos and words.

Tip: Make sure to add in a call to action for your audience to act on. This could include a link that takes people from your social channel to your website in order to convince them of purchasing a product or booking in for a service.

Instagram Instastories: Your Instastories is an easily accessible channel that is both engaging and ideal for communicating with your target audience. This comes down to the simple notion that tapping through content is easier and less straining on the eyes than scrolling. If you have a new or existing product you want to draw people’s attention to, or a special offer on a service you provide, Instastories is a great place to tell this story.

Tip: Instastories allows you to take up the most screen space possible to communicate to your audience - and this is incredibly important when grabbing and holding the attention of your audience! Utilise multiple slides to utilise the time you have with your engaged audience and provide them with information that is clear, expressive and solves their problem.

Social Media Ads: Sponsored Ad imagery and videos are a great way to generate brand awareness and target your already engaged audience if you have the ability to spend some marketing budget on social ads. You can use high quality imagery of your products or a short video that showcases a particular service or product offering that communicates your message in a simple and clear way.

Tip: If you have have had a brand video made in the past, or any longer video footage that has been shot, take a key section of this and utilise it as short, sharp video content to show off a product or a service. This could include showing your target audience how a product is used or a particular process of a service you offer.

Pinterest: Pinterest is a low maintenance platform, but has the ability to be able to drive your target audience to your website in order to make a purchase or booking. Even though people would consider Pinterest a social media platform, it is actually a great SEO platform that acts like Google. It is also a great place to keep an eye on upcoming and emerging trends.

Tip: You don’t need to update your Pinterest as frequently as your other social media platforms. Block out an hour or so every 2 - 3 months to add content and update your Pinterest account.

TikTok: As one of the newest social platforms that is currently trending, TikTok is still in its early days, but has gained a large and loyal following in a short amount of time. TikTok content is meant to be short, sharp, fun and engaging video content - this is not the place for sales pitches! One way that you could utilise your TikTok platform is by treating it as a place to showcase Behind the Scenes for your business or brand. For example, if you are planning an upcoming content shoot to showcase your brand or product, capture some short clips on your phone during this shoot and piece these videos with the professional content that your photographer or videographer creates.   

Tip: TikTok currently doesn’t have the same algorithm restrictions as older social platforms such as Instagram or Facebook. This means that you are more likely to get eyes on your TikTok content without having to fork out any extra ad spend.

Website: Having high quality imagery and videos is incredibly important when it comes to displaying your range of products or services on your website. Your audience will go to your website to learn more about what you have to offer, how it can benefit them and how to purchase a product or book in a service. Each touch point of your website should be super easy and clear to understand in order to convert their interest to a purchase.

Tip: Make sure that the imagery or videos you are using on your website are correctly sized and suitable for both Desktop and Mobile viewing. You also want to make sure that the images or video content that you are putting up on your website is correctly sized so that this doesn’t slow your website down and risk your customers clicking away.

EDM’s: Electronic Direct Mail is one of the leading ways to cut through all the noise online. It speaks directly to your customers about exclusive offers or information that is happening in real time. Using a combination of high quality imagery and copy to convey your message can result in the more likely chance of converting your audience into customers and already loyal customers into repeat customers. EDMs are generally used for announcing a special offer, introducing a new service or product, or educating customers on a topic that is relevant in real time (ie: summer clothing trends during the summer season.)

Tip: If you are showcasing a product, use multiple images of your product being used or showcasing its features. If you are a service based business use multiple images of what is involved or even the results that can be achieve from your services.   

Blog Posts:  Lastly, being able to create blog content that can educate or entertain your customers to build brand trust and loyalty. Whilst your blog posts don’t have to be super long (such as this example!) it should be able to provide your customer with knowledge that is relevant to your product or area of expertise. Blog posts are also a great organic way of driving traffic to your website and boosting your SEO ranking in Google.

Tip: If you are stuck on what to write about, start by creating a list of problems or areas of interest that your customers would want addressed or answered. You can even look at what types of information or topics you have already posted about on your social channels and elaborate more about that information or topic.   

Are you in need of some new, high quality photo or video content for your business? Get in touch via my contact page to book in a content session with me today.